Recommended Books

“A reader lives a thousand lives before he dies . . . The man who never reads lives only one.” – George R.R. Martin

I used to take pride in the fact I didn’t read books…

…looking back that was a mistake.

I now try to spend at least 30 minutes a day reading.

Select a Book Categories


Finding mentors in life is important. I’ve found their guidance helpful when making career decisions. For those that I was unable to meet, biographies have been a great substitute.

Nicholas Ayala Recommended Book: Shoe Dog: A Memoir by the Creator of Nike

Shoe Dog: A Memoir by the Creator of Nike

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh”…

Nicholas Ayala Recommended Book: Titan: The Life of John D. Rockefeller, Sr.

Titan: The Life of John D. Rockefeller, Sr.

From the acclaimed, award-winning author of Alexander Hamilton: here is the essential, endlessly engrossing biography of John D. Rockefeller, Sr…

Nicholas Ayala Recommended Book: The Virgin Way by Richard Branson

The Virgin Way: If It’s Not Fun, It’s Not Worth Doing

While building the Virgin Group over the course of forty years, Richard Branson has never shied away from tackling seemingly outlandish challenges that others…


I didn’t study finance in college…so I didn’t learn a ton of how the business world passes money. Personal finance was a whole other journey. These books helped me build my personal foundation on saving, spending, and investing.

Nicholas Ayala Recommended Book: Rich Dad, Poor Dad by Robert Kiyosaki

Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

April 2017 marks 20 years since Robert Kiyosaki’s Rich Dad Poor Dad first made waves in the Personal Finance arena. It has since become the #1 Personal Finance book of all time…

Nicholas Ayala Recommended Book: The Millionaire Fastlane by MJ DeMarco

The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime!

Has the “settle-for-less” financial plan become your plan for wealth? That sounds something like this: Graduate from college, get a good job, save 10% of your paycheck…

Nicholas Ayala Recommended Book: The Millionaire Next Door by Thomas Stanley and William Danko

The Millionaire Next Door: The Surprising Secrets of America’s Wealthy

The bestselling The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. Most of the truly wealthy in this country…

Nicholas Ayala Recommended Book: The Richest Man in Babylon by George Clason

The Richest Man in Babylon

The Richest Man in Babylon, is a classic, insightful, financial, motivational guide that has lead many generations to monetary and personal success…

Nicholas Ayala Recommended Book: Think and Grow Rich by Napoleon Hill

Think and Grow Rich

Think and Grow Rich has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?”…

Nicholas Ayala Recommended Book: Unshakeable by Tony Robbins

Unshakeable: Your Financial Freedom Playbook

After interviewing fifty of the world’s greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook…


You can have the greatest product or service in the world. However, if no one knows about it, it’s as good as not existing. These books have helped me market companies. Some of the tips have even helped with building a personal brand!

Nicholas Ayala Recommended Book: Dotcom Secrets by Russel Brunson

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

What most businesses really have is a “funnel” problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don’t realize it), and yours is either bringing more customers to you or repelling them…

Nicholas Ayala Recommended Book: Expert Secrets by Russel Brunson

Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert…

Nicholas Ayala Recommended Book: Traffic Secrets by Russel Brunson

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail…

Nicholas Ayala Recommended Book: No B.S. Marketing to the Affluent by Dan S. Kennedy

No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich

THE SCARY TRUTH: The middle-class consumer population―and their buying power―is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations…

Nicholas Ayala Recommended Book: No B.S. Guide to Maximum Referrals and Customer Retention by Dan S. Kennedy

No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits

NOTHING IS COSTLIER OR MORE DIFFICULT THAN GETTING A NEW CUSTOMER. Business owners agree. The referred customer is far superior to the one brought in by ‘cold’ advertising. Yet most business owners will invest more money to find new customers…


This is a HUGE category. Mostly because it expands beyond just meditating. These books have helped me in the facets of networking, goal-setting, motivation, focus, and so much more!

Nicholas Ayala Recommended Book: 48 Laws of Power by Robert Greene

The 48 Laws of Power

Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control…

Nicholas Ayala Recommended Book: Brain Wash by David Perlmutter and Austin Perlmutter

Brain Wash: Detox Your Mind for Clearer Thinking, Deeper Relationships, and Lasting Happiness

Fight back against a modern culture that is rewiring our brains and damaging our health with this practical, doctor-approved plan for healing that includes a ten-day boot camp…

Nicholas Ayala Recommended Book: Extreme Ownership by Jacko Willink and Leif Babin

Extreme Ownership: How U.S. Navy SEALs Lead and Win

Combat, the most intense and dynamic environment imaginable, teaches the toughest leadership lessons, with absolutely everything at stake. Jocko Willink and Leif Babin learned this reality first-hand…

Nicholas Ayala Recommended Book: Good to Great by Jim Collins

Good to Great: Why Some Companies Make the Leap and Others Don’t

The Challenge: Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise…

Nicholas Ayala Recommended Book: How to Win Friends and Influence People by Dale Carnegie

How to Win Friends & Influence People

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you!

Nicholas Ayala Recommended Book: Never Split the Difference by Chris Voss

Never Split the Difference: Negotiating As If Your Life Depended On It

A former international hostage negotiator for the FBI offers a new, field-tested approach to high-stakes negotiations―whether in the boardroom or at home…

Nicholas Ayala Recommended Book: Outliers by Malcolm Gladwell

Outliers: The Story of Success

In this stunning book, Malcolm Gladwell takes us on an intellectual journey through the world of “outliers”–the best and the brightest, the most famous…

Nicholas Ayala Recommended Book: Psycho-Cybernetics by Maxwell Maltz


Cybernetics (loosely translated from the Greek): “a helmsman who steers his ship to port.” Psycho-Cybernetics is a term coined by Dr. Maxwell Maltz, which means, “steering your mind to a productive, useful goal…

Nicholas Ayala Recommended Book: The 10X Rule by Grant Cardone

The 10X Rule: The Only Difference Between Success and Failure

Achieve “Massive Action” results and accomplish your business dreams! While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary…

Nicholas Ayala Recommended Book: The 4-Hour Workweek by Timothy Ferriss

The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich

Forget the old concept of retirement and the rest of the deferred-life plan–there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race…

Nicholas Ayala Recommended Book: The Miracle Morning by Hal Elrod

The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life (Before 8AM)

What if you could wake up tomorrow and any—or EVERY—area of your life was beginning to transform? What would you change?

Nicholas Ayala Recommended Book: The Subtle Art of Not Giving a F*ck by Mark Manson

The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life

In this generation-defining self-help guide, a superstar blogger cuts through the crap to show us how to stop trying to be “positive” all the time so that we can truly become better, happier people…

Nicholas Ayala Recommended Book: The Tipping Point by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu…

Nicholas Ayala Recommended Book: Tribe of Millionaires by David Osborn & Pat Hiban

Tribe of Millionaires: What if one choice could change everything?

Part personal development guide, part adventure tale, Tribe of Millionaires teaches readers six timeless lessons about the power of those around us to transform our lives…

Nicholas Ayala Recommended Book: Unfu*k Yourself by Gary John Bishop

Unfu*k Yourself: Get Out of Your Head and into Your Life

Are you tired of feeling fu*ked up? If you are, Gary John Bishop has the answer. In this straightforward handbook, he gives you the tools and advice you need to demolish the slag…


One of the lighter categories (and would love to know your recommendations too!). Trying to always improve my relationships with myself, friends, family, & colleagues…

Nicholas Ayala Recommended Book: Never Eat Alone by Keith Ferrazzi

Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world. Do you want to get ahead in life?…

Nicholas Ayala Recommended Book: The Mask of Masculinity by Lewis Howes

The Mask of Masculinity

The Mask of Masculinity: How Men Can Embrace Vulnerability, Create Strong Relationships, and Live Their Fullest Lives…

Nicholas Ayala Recommended Book: Men Are From Mars, Women Are From Venus by John Gray


In his classic guide to understanding the opposite sex, Dr. John Gray, provides a practical and proven way for men and women to improve their communication…


One of the dearest passions. My first international trip outside of North America was to Thailand. Since then, traveling has become an integral part of my life.

Nicholas Ayala Recommended Book: Vagabonding by Rolf Potts

Vagabonding: An Uncommon Guide to the Art of Long-Term World Travel

There’s nothing like vagabonding: taking time off from your normal life—from six weeks to four months to two years—to discover and experience the world on your own terms…